Welcome to Sienna, Sienna is software, a baby that will evolve from
an idea into networking business software the likes of which have not
yet been imagined. My peers describe Sienna as” Face Book for
business” I like to consider her “The Global Distribution
In Experience Africa.com I have created a website where the content
contained within its database can be shared with other companies.
For Sotheby’s Realtors Cape Town we have created the website Africa
Concierge, when Sotheby’s a clients enquires for a accommodation
Experience Africa receive the enquiry and make the booking tacking a
health margin. We have approached other companies all of whom
like the concept, if we had enough programmers the project would snowball
but in truth the current website and database are only a demonstration.
A more stable database needs to be created integrating the duplication
technique and adding financial, shopping and CRM modules from the core.
It will take about 5 months to recreate database connectivity after
which we will be integrating companies on mass, all of whom will be
encouraged to upload or link their portfolios to Sienna’s database,
Leo Trippi for instance will be uploading there, Ski Chalets in Europe.
If say Sotheby’s were to book a skiing chalet from Leo Trippi,
we do not get involved other than to take a percentage of the commissions
earned, automatically collected by Sienna.
Example a ski Chalet costs $10,000 to book, Leo Trippi give us a trade
price of $7,000 Sotheby’s buy for $8,000 and sell too their client
for $10,000 or $9,500 offering their client a discount
It is important to link with a GDS (Global Distribution System) as quickly
as possible, Virgin Atlantic & Virgin Holiday already have a significant
relationship with a GDS probably Galileo or Amadeus. Connection to the
GDS will give us the main foundations of a global offering not just
an African portfolio & travel partners will sign up a lot quicker
if they were given the ability to make online booking for the world’s
flights, hotels & car hire.
Consumer relationship management (CRM) systems are difficult to customise
Sienna will create one that works for the travel industry integrated
into the booking procedure , This software will dramatically improve
our affiliates customer relations and efficiency and hence their
bookings and Sienna’s profit. It will also encourage them to book
Sienna’s venues as opposed to others and encourage them to upload
their own stock into Sienna’s database. Business using Sienna
CRM will love it and word of mouth with attract new business to use
By linking financial software to the CRM and booking databases, inter
office financial and administrative details will be vastly improved
and mistakes far less likely. At first simply integrating into the CRM
and keep track of all bookings credits and payments will be incredibly
useful, later we will integrate the booking system directly into
banks or more to the point Virgin Money. It’s been done in South
Africa by First National Bank so it defiantly possible.
One key to Sienna’s success will be the creation of fun user friendly
software, I’ve mentioned customizing it to a particular industry
but the real key comes from ease of use. All interfaces will be basses
on management games for children over 12’s. If a 12 year old can
use it, even the most math struck book keeper, admin lacking sales person
or time strapped COE will really appreciate even love the ease of use,
usefulness, accuracy and enjoyment of the software.
I estimate it will take 9 months of development for the main website,
CRM and the financial module to be complete at which time we can launch
a beta version (beta versions are working software that are still being
tested for bugs and stability)
Once the beta version is complete we can launch the standalone
product for people to download. As word spreads clients will be
introduced to the system not only for trade agreements and cross
selling but for its business functionality. Whilst initial inroads
are geared towards the travel industry Sienna will branch out
to other industries, fashion, wholesale foods, Chinese exports,
precious metals even oil. It’s all about connecting the
databases, which has only recently been possible as more companies
are now ordering their databases in the correct way for an API
interface to translate the data.
When we brand the product Sienna by Virgin is a matter for consideration,
the Virgin association will make more people trust the system,
but it will take some time for the beta version to be fully tested
As soon as it is stable a public use version can be giving licence
free to computer manufacturers like Dell to include the software
with their new computers an excellent form of free distribution
and product awareness.
As the software becomes more popular we can start to charge for
licences, support and upgrades available much like Outlook Express
comes free with Windows, but to use Word you need to buy Office.
This will be a lucrative source of residual income.
All this time Sienna will be gaining inventory in many forms of
business and in many cases like Gucci, Jimmy Choo are resold at
trade prices by Net A Porter we will be able to offer trade prices
to the public. With Virgin consisting of 300 or so companies,
adapting the software to big business will dramatically increase
stock levels and internet shop fronts.
Putting it all together and including e-mail we aim to be the
preferred browser for e-mail and daily life, running your finance,
improving your business and organizing your social life.
And so I present Sienna and provide a marketing plan to turn her
into Face Book for business.
After Sienna becomes successful I intent to give the vast majority
of my profit to good causes and I will encourage you to do the
same. Such selfless acts will boost Sienna’s & Virgins
brand love crating a big link in the chain in gaining significant
market share in connectivity of the worlds databases.
I have chosen to present this proposal to Virgin as opposed to
Microsoft, Google or Expedia for personal ambition reasons and
for purpose, this software’s prolific earning potential
is from sales not licensing.