6. FaceBook, Friends of Friends
Travel
Marketing

Technical Advances

FaceBook Travel

Friends of Friends

My journal (The Social Network 2) reflects that this was the first significant concept created specifically for FaceBook.

And if we look at all the different things going on, its strikes me that one first source of significant bookings will be from FaceBook Travel Agents, Reps and FaceBook Friends. It’s already going on, were just automating it.

People booking travel directly through FaceBook, Friend to Friend is where we make high commission; about 25% of the booking fee will go strait to FaceBook, the Agent or Rep taking 10%

So we need to nurture this concept, I can already envisage, our Rep’s and Agents making strategic alliances across the globe, and I don’t see this as a bad thing, as long as the guest is happy and the money comes in, let them do what they want.

As I said, this is already going on, I know a few of my ex staff that started there own companies in travel, rely on FaceBook for 25% or so of there bookings, and there not advertising, just staying friends with there previous clients.

And so to Friends of Friends.

Here I’m working on the principal, its better to book a holiday with a friend of a friend than a complete stranger, especially in FaceBook where everyone likes chatting about stuff.

I’m not suggesting that we let anyone automatically see Friends of Friends, I’m suggesting the reverse. If our Rep is in Cape Town and wishes to speak to FaceBook holiday makers, they activate a function that allows them to be seen by Friends of Friends. No privacy issues at all. And of course if reps continually get excellent reports “I felt like a VIP” I see no reason why they cant go to Friends of Friends of Friends, which I estimate at 40 Million people, all be it it’s a very rough guess.

This is FaceBook travel, friends of friends meeting via FaceBook, booking a holiday experience on the other side of the globe, being met and shown around with your new holiday friends, transcending FaceBook friends from across the globe into real relationships. This strategy will be extremely successful.

Lastly the Friends of Friends advance is not excusive to Travel, FaceBook friends of friends can be applied to any business or industry.

Further reading.


http://www.s-world.biz/FaceBook/Friends_of_Friends_New_Business_Opportunities.htm