First please follow our demonstration,
please read through the textboxes on the first 5 pages, and then choose
a figure when you are asked the question “How much would you spend
on gifts in a year” The demonstration ends with the words “Please
tell Mr. Zuckerberg”
This idea was originally made in 2009 for a CRM I was designing (Consumer
Relationship Management) program http://www.s-world.biz/Early_Tourism_plans/Page_5_CRM.html
as a way to send clients presents for there Birthday’s, in the hope
it would improve there chances of making a repeat booking and tell there
friends. (Viral Marketing)
Step 1, The Birthday or event reminder:
Firstly this is not designed as an application for FaceBook rather a dedicated
idea for FaceBook to use and incorporate directly into there website.
Firstly as demonstrated it attaches itself to the FaceBook friend’s
birthday reminder, by adding the word gifts (or presents….)
FaceBook has two methods of letting one know when it’s someone’s
birthday, one: On the day, and two: For everyone whose birthday is coming
up the following week, due to delivery times, the latter will be more
accurate. It would be a good idea for FaceBook to set a group of friends
event gifts reminder function, where it gives reminders for everyone in
the group a reminder a week or so before, which stays there till cancelled.
Step 2, The Gift picker:
birthday (or other event) reminder is clicked, up pops the gift picker,
showing details of the person you are sending gifts two (which should
include, information on gifts previously sent). As with most things, the
simpler the better, here we have shown 4 gifts, when you click or mouse
over a gift it shows a bigger view and more details. The back and next
buttons will display more gifts. The “Cards” & “Flowers”
buttons as seen will go to dedicated pages.
Much like in our original CRM diagram, we have used a floating window,
above the normal FaceBook page as opposed to going directly to a dedicated
gifts sending page, this has the effect on not disturbing the FaceBook
users workflow or maybe playflow is a better word, if the gifts button
is pressed by accident its simple enough to close the window and there
is no need for the FaceBook user to navigate back to the page where he
or she was.
Note. The sending of gifts via FaceBook is also meant to open the door
to wider e-commerce, and this has proved to work nicely as a number of
people who we have pooled have asked the question “Can I send a
gift to Myself?”
What we have not displayed is the much larger e-commerce engine that is
ideally required, where one can open a page with many more gifts, arranged
by price and other criteria. Here we would like the facility of making
ones own “Gift Set” (or Variety Set) as illustrated in the
automation page. The general idea being one spends an hour or so looking
through all the different gift options and makes a shortlist of 20 or
so gifts that will be displayed in the easy gift picker.
This will have the effect of making FaceBook members fully aware of all
the gift options and introduces the idea of direct shopping without immediately
zapping FaceBook users with a shopping function, which may be considered
un cool, and over commercial. By introducing e-commerce in a way popular
with FaceBook members, one runs minimal risk of loosing membership. In
fact as this function has seen a 100% approval rate from all that have
seen it, and in many cases, “Wow I love it” it will most likely
increase membership, certainly when people around the world start receiving
presents and cards, with little FaceBook logo’s on, FaceBook will
become even more popular.
Step 3, The Africards: http://www.s-world.tv/Facebook/card.htm
Here we see the option to send a normal card or an Africard, for the second
demonstration (to the public, not FaceBook) I think we will loose the
option to send a normal card and lower the cost of the Africard to 3$.
The exact cost of postage and card is the factor that determines how much
is given to each child, I’d expect especially for automated (not
last minute) cards the postage and cost of card can get to below 1$. Leaving
2$ per African Child. Obviously if things go really well, we can look
at other continents.
Step 4, The Flowers: http://www.s-world.tv/Facebook/Flowers.htm
The principal here is the need for FaceBook Gifts and e-commerce to sell
at a competitive rate, preferably the best rates.
Step 5, Automated Gifts:
Sending gifts via a reminder, is useful and will make money, but setting
up a year planner of all friends and relatives birthdays and other events,
not only increases the accuracy of the FaceBook members gift giving, making
sure they do not miss someone, it also greatly increases the amount of
money that will be spent on gifts each year.
One can either take each friends and relative on a case by case basis,
or as displayed one can set up Friends and relative groups and use variety
sets or Random sets. As illustrated in point 2, ideally one will have
the option to make groups of gifts. Once one has selected 20 or so suitable
gifts, instead of individually choosing gifts for all your relatives,
one just sets up a group and relatives will be sent a gift contained within
the Gift set one created.
It’s important to let people know that until the gift has been dispatched,
it can be changed at any time.
NOTE: This function has a high chance of dramatically increasing FaceBook
membership, my personal experience with relatives is that of the 20 or
so, I would like to send gifts or at least cards to, less than half use
FaceBook, I for one would certainly encourage the rest of my relatives
to join FaceBook, simply so I can use the gift service, I’d even
go to the trouble of setting up there accounts for them.
More on this, from people we have polled so far, it seems the under 20’s
were not likely to spend much money on gifts. This said if they knew how
to use FaceBook the over 50’s regularly sent gifts and would appreciate
the function, again increasing not only membership but usage.
I’d like to point out once more, the gifts function greater purpose
is to open up FaceBook members to the wider e-commerce capabilities, by
introducing e-commerce in a fun cool way, hence recruiting and introducing
FaceBook Gifts to the more affluent over 50’s is desired.
Step 6, How much would you spend on gifts
each year? http://www.s-world.tv/Facebook/The_Value_Of_Your_Gift.html
It would have been nice to have more options here, particularly something
around the $500 mark, people have generally hit, either $100 or $1,000
one has hit $10 one has hit $10,000
Step 7, How many of your friends would use
Just about everyone has hit one in two
Step 8, How much more would you spend on
gifts each year? http://www.s-world.tv/Facebook/1_FB_makes_125b.htm
This page has seen criticism as there is no “The Same” button.
The point we were trying to make was, if FaceBook gave half this money,
in this case $62.5 Billion to the betterment of Mankind would it be more
likely to make people use FaceBook for general e-commerce, travel and
real estate purchases, but this message gets lost in the small print and
a lot of people have said they would not spend more, for the simple reason,
that as far as gifts are concerned, they are already spending as much
as they have.
So as not to over complicate things, for our public demonstration, we
will be loosing this page. The wow factor is already there in the amount
of money that can be made and the African Children saved. And seeing as
the general idea is to open up FaceBook members to using FaceBook e-commerce,
by introducing the idea to them in a cool way that everyone likes, its
probably best to just stick to the point.
Step 9, If FaceBook very publically donated
this amount How many more people would join FaceBook ?
In general this page has seen people clicking 4 times and 10 times. As
the previous page is being deleted, the text will change to “You
have estimated FaceBook will make $125 Billion each year” in smaller
text. Then “If FaceBook very
publically donated $62.5 Billion each year to Charity, Ecology & Global
Economic Stability” How many more people would join
One or two people have mentioned, they thought FaceBook was already used
by everyone so, I’d like to make mention somewhere that there is
substantial room for growth, 500 Million FaceBook users, 7 Billion humans
on earth all be it only 2 Billion use the internet at this time.
NOTE: In general the point of step’s 8 & 9, were simply to illustrate
to FaceBook the branding advantages of using half the profit for, the
betterment of Mankind, has the effect of increasing profit in the long
term, and I think the point is made, certainly when it comes to e-commerce
in general if not specifically relevant to the gifts idea per say, as
for increase in membership, well, increasing ten fold is not actually
possible with only 2 Billion Internet users, but few would argue in the
race to stay No1, increase not decrease, this practice is a sizable step
in the right direction.
Step 10, Please tell Mr. Zuckerberg?
2 points to me made here. Firstly, this demonstration has been made to
grab the attention of Mr. Zuckerberg so please try your best to get our
communications to him, and secondly that this is just the tip of the iceberg,
as one will appreciate when reading the S-World Q&A and further “The
Social Network 2”