In Tourism and Real Estate, clients love floor plan's and quality Virtual
Tours. Back in 2002 when Cape Villas was launched it was this Virtual
Tour that gave us a competitive advantage http://www.capevillas.com/CTG.shtml
(This was the worlds first significant MAPPED VIRTUAL TOUR created in
Macromedia/Adobe Flash, now an industry standard method)
The tour however does not include a Floor Plan, something that is requested
more and more nowadays.
The very basic principal of S-World is to give the public not only a Floor
plan but a complete in scale 3D rendering that one can walk through on
line. For examples see: http://www.s-world.tv/3d_virtual_worlds.html
We are approaching companies that have developed this technology, particularly
"The Thought Factory", as they claim to have access to a $200Million
bust Venture Capital project. Alongside them, we will soon approach The
Simms. Combining the advanced graphics and e-commerce functionality of
The VC project with the ease of use and fun Game Play of The Simms computer
Games. It may be useful to them, that the Simms starts with and S: S-World.
If they create a dedicated "Simms's World" game for instance.
Once the technology is customized to S-World, the exact cost to render
an individual property, will be cheap, far cheaper than a Virtual Tour.
For instance a 4 bedroom villa like "3b Finchley" or "The
Rocks", (Cape Villas ID's 557 & 464) first the measurements are
taken with a laser measuring tool; this will take +/- 3 hours and can
be done by any clever but unqualified person. Rendering the house in 3D,
wall cladding, furniture, fixtures and fillings will take about the same
time, using the simple rendering tools found simply in "The Simms"
again this can be done by any clever but unqualified person.
We are looking at a day tops for someone, on a $1,300 a month salary,
say 20 villas a month = +/- $65 per Villa. Larger Villas such as: "Carpe
Diem" (Cape Villas ID:533) As featured on the Back Page of the "Cape
Villas Magazine" would cost closer to $150, still very affordable.
Once we have our 3D house, we make a Virtual Portfolio within it, as one
wanders through the house, one see's photo and video icons that show real
photo's and videos from the point they were taken. Further to this all
sorts of other information can be stored.
1. Original builders notes
2. Electrical and plumbing lines
3. Architects drawings
4. Interview with the Architect
5. Interview with owners and agents
6. Reviews in Magazines
7. TV features on the home
8. Virtual Tours
9. Guest reviews and more
In essence a complete property portfolio, that will revolutionize how
properties are displayed on the web, useful for Villa Rental Agents, Travel
agents and Realtors alike.
Well now we have the next evolution in property marketing what are we
going to do with it?
Well it just so happens that we have been preparing a much larger business
plan for VIRGIN, in fact we are preparing 16 different business plans
for different VIRGIN companies, please see: www.S-World.Biz
the business website to S-World.TV, S-World .biz evolves and updates every
few days. It is not complete, but it offers some good information, it
currently should be considered as an information source, not a complete
In regards to real estate we will aproach VIRGIN to add their logo/brand
to a South African Real estate consortium. VIRGIN only recently attempted
to launch an on line property company in the UK, please see http://www.virginmedia.com/homefamily/property/
We don't have any specific details but they have certainly put in the
research and will have some management staff, we expect they will be hungry
to make a success story out of this endeavour.
VIRGIN stands for good value and championing the consumer. Sir Richard
loves South Africa, and it's just been too long that Estate agents have
got away with marketing in the form of one piece of paper with 3 pictures
and charged 7%, ridiculous.
We will propose a lower percentage, which works for VIRGIN's core values,
add that to the unique marketing platform S-World and the joint portfolios
of Moonstone Investments, Dogon Group, Razor, Nox, Cape Villas and others.
Together we have something very special, played right we could collectively
gain 75% market share of all property sales within 2 years.
Of course this plays into our larger ambitions of S-World property consortium
as when set up, I'd expect VIRGIN to re enter the UK and maybe even consider
the US and Australian property markets.
Real Estate Developments:
To start with, and I stand to be corrected but Moonstone Investments (potential
partner) are in the middle of developing a large apartment complex in
Cape Town at a cost of over R100M.
Fully rendering this development in S-World will of course give a competitive
edge, clients can wonder through the lobby and facilities and have a look
at the layout of all the rooms, but moreover, each room can have a portfolio
of different furnished layouts, 20, 30, 40, 100 different basic templates,
then of course the potential purchaser can have fun re arranging the room,
an L Shape Sofa or two strait ones, etc etc. Wives of investors may spend
hours and hours playing with the furnishing of different apartments, and
one thing we all know? The more time someone invests into a project the
more likely they are to buy or rent.
We also quickly wish to approach The Solomon's Brothers, They own The
Camps Bay promenade. When fully rendered to include the beach and surrounding
attractions this will be an excellent starting point for S-World, highlighting
Tourism & commercial letting all in one.
Plan: Purchase our own property development.
Please have a look at
The Thai base camps concept is a lot of fun and highlights how S-World.TV
will make interesting TV Footage to display in an "on Demand"
format on the website. Further to this along with a further 10 or so reality
TV show and TV series concept's, we will be offering the footage to Virgin
Media to air on their UK television platform, an equivalent to SKY or
Multi Choice covering 200 odd TV Channels.
As fun and entertaining as this all is, there's not a lot of money in
The Thai Base Camps, the literature is really an example of what can be
done. The money comes from buying a bust development located in a good
Tourist location? Mauritius, The Caribbean, The Maldives, Thailand, Europe,
By the time all this happens it's most likely VIRGIN will have got on
board, and maybe FaceBook and Google.
Millions upon Millions of people will visit our development on line and
watch the endless party on TV. There has never been a property marketing
idea this good, and we will do it again and again.