Executive Summary & Business Plan

  27th April - 2011 (ish)

New 7pm GMT - Saturday 7th May 2011, exactly a month after the original “Spartan Theory” was sent to Harvard Business School.

Our objective: Create the most profitable company in the world (SIENNA) but redistribute profit to: Global Economic Stability, Scientific Ecological research and the popularization of non oil fueled vehicles

First we join with Google and FaceBook and create the next evolution in E-Commerce and entertainment: S-World
Then we approach AMEX CENTURIAN and VIRGIN HOLIDAYS offering 16 new global travel franchises (Distributed evenly across the Globe) exclusive to S-World. We further offer to connect their banks to S-Word and the financial software we wish created by Microsoft and or Apple

We offer FIFA, UFC and others global league franchises to further popularize these 16 locations and make our project mass publicized on TV. Further PR comes from giving 4 press agencies a free pass to the BIG 16 where others would be worth $500B and make some feature films.

We offer Greece $50B, housing for +/- 5M citizens and to take care of their criminals. In exchange for rezoning Laconia in Southern Greece and along us to build a SIENNA Republic, Still Greece but a republic with its own legislation and internal Tax laws. We will call this republic “New Sparta”

The 16 territories each have a +/- 16 x1 miles of territory. This territory Gets perfectly 3D Rendered in S-World and sold off plan. It is hoped Greece will allow each territory to pay respect to their current laws. Example one will not be able to drink alcohol within their province. I personally will be pushing hard to make alcohol and cigarettes illegal trough at least half of “New Sparta”

My real ambition for new Sparta is to unite the faiths, or at least let everyone know that when we pray we have a common spiritual connection to what we call God and really a Muslim and a Christian that preys, have a closer spiritual bond that a Christian that does believe than who does not. For a recently adopted believer I find it very difficult to relate to non believers as they seem somewhat mistrusting of the world. Hence “New Sparta” will be a tribute to all religions gods and prophets which is why Greece was chosen, because its roots were BC.

The 1M houses built to house 5M Greek previously disadvantaged Citizens will come from property development deals and won’t cost a thing.

This said, Infrastructure, Schools, Amphitheater’s and statues to the Gods will, as will our offer to house Greece’s and maybe other countries criminals. I will give a little more detail

Prisoners will be considered psychologically damaged, it is our approach to cure not alienate, Bullies will be sent back to the Greek jails but repentant prisoners will be educated, intensely physiologically examined and given the opportunity to work on the building sites. They will receive their wages when they are released.

So how much will this cost, I’m not sure, someone will have to advise but what I can tell you is where the money will come from.

THE BIG 16

Well already we have exclusivity to the new internet, Global franchises, Land in New Sparta and the association with a non profit economic project.

So it makes sense to make consortiums and make them bid for the franchises.

Some will get a free pass… and instead of paying to bid, rather raise money by public appeals of personal generosity

1. GOOGLE/FaceBook/Twitter of course ?
2. PR department: CNN, SKY, Al Jazeera, HJK Films, Universal and Lucas Film are currently proposed
3. Global Royal Families.

Other companies will be allowed to get a fixed price entry fee, for getting in early and putting a value to a slot.

The current plan is within the Oil industry. A consortium of 4 will be made, but 2 early offers are put on top, BP and Shell

WHY BP, Arrrrrrr …. Well it’s simple.

BP are going down, they are the most vulnerable Oil company, plus it was an accident, maybe careless and stupid but still, an accident and if its not on purpose in time one should consider forgiveness.

But more to the point there is a simple offer that will work immediately.

If BP donates $4B a year for 16 years to ecology, example: building the wind farms and solar panels to power “New Sparta”

But they only have to do so, if their share price goes up, and they make over $8B in profit, they will be advised to move their base of operations to “New “Sparta” to take advantage our taxes that could be free, if we feel internal investment is better than corporation tax.

Also if BP were to be the first to promise such a sum, the connection of helping this project to become reality will herald them as saints, and that’s what one would call, good branding.

WHY SHELL?????

Well if they don’t quickly promise to stop their plans to poison the Karoo in South Africa, they will be excluded from the bid, and maybe even to make an example, we will make sanctions, collective short sell their shares, and ask the public to do the same, then buy up the shares and own half the company and stop their nasty little operation that way.

Ok so we have established that it is very much in BP and Shells interest to “Pledge” and I say pledge because if you remember they only pay if they make profit, but we will make sure they make profit so it should be considered money in the bank, so that is $128B for an early buy in to half of one consortium, the other half in an open auction will cost far more, the price from the oil industry consortium alone could raise $500B

Another consortium will come from the automobile industry. Within “New Sparta” and other SIENNA Republics, cars that use fuel will not be allowed. If we are housing 5 million people, it’s reasonable to assume when built “New Sparta” will have 20 Million people or so living there. Most of them will want cars. An initial order for 20 Million non fuel cars will be very tempting to manufacturers.

And after this there are still another 11 places and the simple math including the appeals makes $8T, more than enough to build New Sparta, bail out, Ireland, Portugal and Spain and help out all over the Globe.

It will also I hope unite the world in spirituality, even for the non believers. As a genuine argument to make String Theory considered Science not theory is offered by the following. What is considered a possible validation of String Theory? “You may not predict what an individual may do, but you can put in motion, things that will move the masses in a direction that is desired, thus, shaping if not predicting the future”. I suggest “The Spartan Theory” is exactly what that statement suggests”

To maximise bidding, a spectacular 24 hours TV spectacular will be planned, between the Hours of “Saturday 3pm GMT and Sunday 3pm GMT as this is the optimum time for USA viewing and its works well for Europe as well. It would be more effective if the announcements of Economic bailouts, Global Leagues, ecological investment etc were kept as secret as possible from the public until the day of the auction.

You will notice that I have cheekily suggested that alongside “String Theory” “The Spartan Theory” be considered a contender for “The Theory of Everything” well until last week when I consulted Wikipedia on “String Theory” I had never heard of the term, but it is interesting, I would like to consider that whilst “The Spartan Theory” is not the “Theory of Everything” it should be considered “the theory of, a little bit more than we know now” from an economic perspective at least.

Questions answered my Nick Raymond Ball about his ideas and some of the interlinking business plans.

1. Is it a good idea, to make S-World, and then render “New Sparta” to aid property purchasers by off plan? YES
2. Does it make sense to link S-World to FaceBook and give FaceBook a small percentage of every sale made in S-World? YES
3. Does it make sense to make accounting software to directly link to banks, to avoid data capturing errors? YES
4. Does it make further sense to also link it to a CRM so client details are inputted by the sales representative and checked by the client before processing, thus further avoiding data capturing errors? Yes
5. Does it make sense for this software to handle all of a companies’ financial administration, not just sales? Yes
6. Would a company CEO appreciate easy to understand financial reports? YES
7. Do you intent to make this software free/Open Source? For small businesses? yes.
8. Does it make sense to tailor make this software to adapt and integrate into large corporation’s administration, financial and customer services departments? YES
9. Would it make sense to adapt the software to run the economy of “New Sparta” and other SIENNA Republics? Yes
10. Would it make sense to integrate the software throughout Greece and other economically troubled countries? Yes
11. Would suggesting that we are considering Libya as a host for a “Sienna Republic” help to give Libyans hope? YES
12. Would offering Cornel Gaddafi a monarchal position within both S-World and all Sienna Republic be interesting? YES
13. Would offering his family a chief advisory position in where the new Investment goes be of further interest? Yes
14. What if he spends badly? I have a VITO over and spend over $100M
15. Would partially controlling the Billions of Dollars of investment give him pore power and “Love of the People” than the presidency, particularly considering its current position? Yes
16. Would uniting the Libyans and giving them democracy send out hope across the Middle East? YES
17. Will VIRGIN HOLIDAYS and AMEX CENTURIAN benefit from the global travel franchises? YES
18. Will they further benefit by being the first banks to integrate into the financial software? Yes
19. Would MICROSOFT and APPLE benefit from creating the software? YES
20. WILL FIFA and the UFC benefit from well publicized Global Leagues? YES
21. WILL the TV Rights make money? YES
22. Will the corporate companies that own the news agencies benefit from not having to bid for entry to the BIG 16?Yes
23. Will their public appeals from News agencies & celebrities raise more money than the OIL consortium? Quite possibly.
24. Would a $50B bail out help the Greek economy? Daaaaaa
25. Would the very mention of this help the Greek economy? Yes
26. Will it improve Greek Tourism? Yes
27. Would looking after all of Greece’s criminals save them money? Yes
28. Will Housing 5 million of Greece’s poorest citizens (in nice villas) further help Greece’s economy? Yes
29. Will placing their Villa complexes (generally 7 around a 25 meter pool) within the community of the affluent help social integration? YES?
30. Is the current western legal system perfect? No
31. Will there be a lot of prime Real Estate in “New Sparta”? Yes
32. Is respecting other culture laws and beliefs a good idea? Yes
33. Is alcohol a good drug? No
34. Is smoking cigarettes harmful? Yes?
35. Does cannabis help to slow down the spread of Multiple Sclerosis and other diseases? Yes?
36. Is their tension between the Muslim and Christian Faiths? Yes
37. Is SIENNA’s first priority to ease this tension? Yes
38. Do I want to live in LA?, Always wanted to move to LA and make film soundtracks.
39. Am I patriotic about England? Not really.
40. You were born in Belgravia, is your family rich? Not really, dad was a kind of Hippy Rock/Pop singer.
41. Was he famous, no but they supported “The Who” & Keith Moon always used to crash at his pad a lot, nice location and all.
42. Did you choose Greece solely for its location and need of economic assistance? No it has pre BC routes
43. Will heavily investing in education particularly science help us create a more ecologically balanced planet? Surely?
44. Will huge amphitheaters look nice? Yeah
45. Will they make great venues to watch sporting events? Oh Yeah ?
46. Will having our volunteering prisoners help build them in a similar way the Romans give them an air of satisfaction? Yes
47. Do they deserve to be paid? Yes
48. Does it make sense to save and invest their money so on their release they don’t have to steal? Yes
49. Will statues to all the Gods within “Gods Quarter” help unify the faiths? I hope so.
50. What about the timing, you know, were in a recession? We were due to come out anyway. Property value did not go down during the last recession?, hence the double dip.
51. Would everyone think I was a complete idiot, if I did not have a spell check? YES
52. Is a place within the BIG 16 worth bidding for? YES
53. Is a place on the board of directors desirable? Of course.
54. Who is the only credible person to have been officially asked? President Obama.
55. Do we have a good proposal to BP? YES
56. Will we scare the **** out of Shell? YES
57. Is $500B per BIG 16 realistic? On paper, YES
58. Is $8T realistic? Same
59. Will this make the SIENNA Foundation the world's most profitable company this year? I’d have thought so but maybe next year.
60. What do you get out of all this? A veto on spends over $100M
61. Is that all? Yes I wish no shares in the company or personal assets
62. You’re kidding? Not kidding, I think it would make a good example.
63. Really? No if I don’t have any money no one can sue me for publically shaming greedy people.
64. Do you want to be publically known? Rather not.
65. Did I know about the Africa peace consortium talking to the Gaddafi family about the cease fire on Sunday the 10th April? No
66. Oh come on you are friends with some powerful African Families? No really, they all thought I was nuts.
67. Was it wise to bombard the press with a demand for Richard Branson to pay the Nelson Mandela charity $1M just after they accepted your plan? When necessary I do what my conscience dictates.
68. What is/was a Jeffery? It is a small demand of $1,000,000 aimed at getting a company to commit themselves to SIENNA before we hit them for many billions.
69. Did you find this adaptation of Russell Brands film “Get him to the Greek” hilarious? You have no idea, funniest thing ever
70. What made the connection to String Theory? Discussing a new plot and script with Anthony Rauba for the creators of the 21st Century Battle Star Galactica series.
71. Is the statement “You may not predict what an individual may do, but you can put in motion, things that will move the masses in a direction that is desired. Thus, shaping if not predicting the future” generally recognised? Don’t Know
72. Do you think the Greek government will allow you to make “New Sparta” a self taxing Republic? Well if they don’t, there are plenty of other economically troubled counties that would bite my hand of for the opportunity!
73. Who is the Greek ambassador, you mention as a previous client? That’s a secret.
74. Who is your multi billionaire Meddle Eastern client with a passion for making Films? That’s also a secret.
75. Why have you now publically named the “Italian Fashion House” as Armani? Well I never did sign their confidentiality clause they sent me and I really don’t think they will mind.
76. How much will it cost to make the wind farms to help power “New Sparta” ? Don’t know.
77. Where will you put them? In the mountains.
78. Why? Thermals
79. 20 Million Cars? I think that’s a fair estimate for “New Sparta”, then times that by 15 other cities within say 10 years, by this time I hope that the research and development into creating these cars should make them perfectly adequate for non SIENNA republic roads.
80. Who is your favorite to create these cars? A consortium of BMW, Mercedes, Porsche and either Audi or VW.
81. What about Far East manufacturers. Its an auction, my current preferences mean little
82. Is it in the interest of BVULGARI and ARMANI to have millions of Art Coffee Table Books and magazines made and distributed across the world? YES
83. How much are you asking them to pay? Nothing.
84. How will you make money for the printing? The venues included will give us free bed nights in exchange for us promoting their venues.
85. Will you be able to resell these bed nights? At half price, yes.
86. What else are you offering BVLGARI and ARMANI? Syndicate ownership of the models and actresses contracts.
87. How much will that cost them? $10,000 a month
88. How many in a syndicate? 16 strategic partners.
89. How long is the contract? 16 years
90. Will the actresses, actors and models sign such a contact? Its worth over $30M
91. But if they have no financial motivation to work, will they give it everything, it sounds a bit communist? Not at all, they will receive ¼ of the money raised from endorsements.
92. Endorsements from Whom? The Big 16.
93. How much will that make them? Lots
94. Who gets the rest of the profit? 25% to the contract owners, and as always 50% to the SIENNA Foundation.
95. 50% is a lot. Only of the profit, and its instead of corporation tax!
96. So in essence the actor’s, actresses and models pay the contract owners to appear in their productions? Yep that’s about the size of it.
97. Other Than BVLGARI and ARMANI who will own the contracts? Well the first company we have approached is HKL Films.
98. Who??? They created the previously mentioned Battle Star Galactica series.
99. Why them? I have a good script for them.
100. Where did you study script writing? Nowhere, I can’t even spell, I was just really thinking about and expressing my thoughts and wishes for the sole of my darling Sienna Skye Howie-Ball to be real.
101. Where did you study economics? LOL, The same school Richard Branson. No seriously, when Sienna Skye left us, I promised her spirit and her mother Caitlin that I would dedicate my life to good, and so I considered my business plan from a non profit perspective and it developed into an economic theory
102. Is the plot to Galactica: 2017 good? You tell me, nahhh course its good.
103. Why? Half of it is Science Fact, not fiction.
104. More??? Half of it has already happened the other half is planned.
105. Will it make the pubic less concerned of the software and S-World going SKY NET on us? Yes,
106. Was that really the inspiration for the film? Yes
107. Was it really just a PR exercise? Read the early parts of the business plan.
108. Is it in your personal opinion the best PR exercise? YES
109. So is it worth investing a few billion into its creation? Yes, it will even make its money back
110. If Justin does not go for this, will you just adapt the script to not include BSG, maybe like the Star Wars plot you wrote in April? No this has to be a BGS production, if he does not get it yet, I’ll wait till the others I’m approaching over the next few weeks write to him
111. Is their any chance of Justin being a member of the board? No, I doubt it but whoever it was one man or women wrote the religious sub plot to the BSG would be considered.
112. Did the ideas only start coming together and get put on paper at the same time you got you first MP3 Walkman? Yes
113. Why, what music did you listen to? Late 80’s Goth
114. What is the difference between late 80’s Goth and modern Goth? The late 80’s Goth was the last psychedelic lyrical music genre.
115. Did you used to sing in a Goth Band? Yes, “Taste of Seduction” 1987
116. Where you any good? One song, but the review of our only gig said we were terrible apart from the drum programming.
117. Did you program the drums? Yes
118. Is this what lead you to commuter programming? Yes
119. Where were you when you got your first ideas? On Lions Head Mountain, where Sienna’s mother fell in love with me.
120. Do you think the combination of psychedelic music and beautiful scenery opened a door to Sienna’s soul? I’d like to think so.
121. Are you crazy or genuinely connect to the universe through your daughter? Who cares! It’s an economic theory and in the Film “A beautiful mind” they gave him a Nobel price for his economic theory, and he was a clinically diagnosed complete and utter lunatic.
122. What does Zenda think about all this? “Well yes the business side, but not necessarily New Sparta n stuff and electric cars”
123. Is that fine? Better than nothing, companies are generally more motivated my money that ecology and non profit foundations.
124. You often quote or consider films, are you like that robot in Transformers that can only communicate in film samples. LOL
125. Who first got you thinking of Spirituality? Tenet Phoenix.
126. If not for the spirituality you learnt from BSG would your life totally suck right now. Without doubt, thank you! Please read your email.

“The Jeffery” by Nick Raymond Ball – Please read “THE EXECUTIVE SUMMARY” first :)

Dedicated to Sienna Skye
24 Nov 2009 to 01 Aug 2010