16 Global Regions

I wish you had a copy of the Cape Villas Magazine I made in 2008 in front of you, it really looks good, good enough for BULGARI, arguably the worlds most exclusive brand, certainly the most expensive, to call my office and say “Wow, we did not know Africa had such luxurious places”. They asked to endorse the next publication, a trade exchange (Barter) of around $100,000. Which if you add to the $130,000 of room nights, the Villas offered to be included, is good money considering the cost of producing the 32,000 magazines and distributing them with Conde Nast Traveller was only $100,000?

Unfortunately we only sold half the rooms, as some venues took long leases, but one single booking made a further $50,000 so it balanced out nicely. We told BULGARI our next production will be Pan African and also feature Hotels and Safari’s and this was of course “Experience Africa”

Have a read of this, as yet unsent offer to Bulgari to get the idea of how the next publication will look. http://www.s-world.biz/Early_Tourism_plans/Dear%20Bulgari.html

The general idea is to create an amazing Art Film to highlight the beauty of Africa & about 20,000 gigantic hardback Coffee Table Art Books of Africa that really impresses and inspire people to visit Africa, then using the Art Book as a template make about 500,000 Quality Magazines. The exact numbers will have to be worked out, but if we look to just make as many magazines as possible as opposed to profit, I think the status quo is about 500,000 which I guess would cost $1,000,000, which in the bigger scene of things is nothing, it’s an excellent way to get superb additional imagery to be shown in the online portfolio, within their S-World Virtual World display

The more magazines we distribute the more coverage for sponsors and advertisers, If Bulgari was looking at $100,000 for a magazine that were distributed to 32,000 people. How much would they pay for nearly 15 times the distribution? $300,000? probably more, and why stop at BULGARI, Armani and a women’s fashion house would have as much to gain, so maybe another $500,000 there. This is not for ads, its product placement, all the clothes, jewellery & accessories in the magazine will be from these suppliers and they will most likely be involved in the filming. The trick to this is they just pay us in perfume products to be sold vie FaceBook Gifts. http://www.s-world.tv/Facebook/home.html Hence save assisting in the production itself it’s not an actual cost to them.

So we are looking at about $800,000 Barter from three main endorsements that we can sell for about $400,000

Then we have normal ads, Jaguar, Rolex etc, 20 or so at $10,000 equalling $200,000

Then for the venues themselves about $5,000 a page and with 200 pages that’s $1,000,000 of rooms, that we will sell of for $500,000

So in total we are looking at a cost of $800,000 and an income of $1,100,000 when we take of tax and “Unknown” it will probably balance out.

Its been mentioned that we will make partnerships with a few Big Travel companies, it will not be an imposition for them to buy our rooms from us, instead of the supplier, the price will be the same, and that’s how we resell the rooms, as for the Perfume, well you have to admit “FaceBook Gifts” is awesome and workable.

Ok so there we see how to get 500,000 quality magazines made for free, so what do we do with them?

Well there’s lots of options, firstly distribute them via Conde Nast Traveller and some other Travel Magazines, maybe National Geographic, direct placement in Hotels, office waiting rooms and in general any where rich people visit. These magazines will be branded “Experience Africa” and enquiries will go directly to Experience Africa where a FaceBook Travel Rep or Agent will deal with the enquiry.

On top of this we will create white labelled or individually branded magazines. Let’s say our FaceBook Travel Agent has done well, has many clients and has a good network of reps in Africa. Let’s say he/she has made full use of our website building function, has taken things seriously, is using Google PPC, FaceBook PPC and has a great looking website called “Africa Concierge”. Chances are this agent was already in travel before FaceBook Travel and has simply swopped sides. This FaceBook Travel Agent will be making us good money and should be rewarded.

So we make 1000 individually covered FaceBook Travel Magazines, the middle is the same, but the front and back cover is designed to our FB Agents specification, the magazine is no longer called “Experience Africa” it’s called “Africa Concierge” with Africa Concierge contact details.

Nothing says, big, trustable professional company like a quality publication, and it can be automatically sent to all past clients and to everyone that enquires, the final step in our FaceBook Agent or Rep having all the tools of a Travel Agent.

We will not of course be stopping at Africa, I have mapped out 16 reasonably equal areas for tourism, A different magazine will be made for each region, once every year, creating a circulation of 6,000,000 or so, quite a few trees will need to be planted.

Of course we can’t call them all “Experience Africa” but we all like the name Experience, I wonder how well this company is doing http://www.experience.com it would be the perfect domain.